Uluslararas\u0131 marka de\u011ferlendirme kurulu\u015fu Brand Finance, 2025 y\u0131l\u0131na ait \u201cT\u00fcrkiye'nin En De\u011ferli Markalar\u0131 - T\u00fcrkiye 125\u201d listesini a\u00e7\u0131klad\u0131. 2007\u2019den bu yana yay\u0131mlanan liste, bu y\u0131l sermaye piyasas\u0131na dahil markalardaki art\u0131\u015fla birlikte 100\u2019den 125 markaya geni\u015fletildi.
Ara\u015ft\u0131rman\u0131n zirvesinde 2 milyar 266 milyon dolarl\u0131k marka de\u011feriyle T\u00fcrk Hava Yollar\u0131 (THY) yer ald\u0131. THY\u2019yi, 1 milyar 645 milyon dolarla dayan\u0131kl\u0131 t\u00fcketim sekt\u00f6r\u00fcn\u00fcn g\u00fc\u00e7l\u00fc ismi Ar\u00e7elik takip etti. Bankac\u0131l\u0131k sekt\u00f6r\u00fcnde ise \u0130\u015f Bankas\u0131, 1 milyar 240 milyon dolarl\u0131k de\u011feriyle ge\u00e7en y\u0131la g\u00f6re bir basamak y\u00fckselerek \u00fc\u00e7\u00fcnc\u00fc s\u0131raya yerle\u015fti.
Listenin devam\u0131nda Vestel, Ford Otosan, Ziraat Bankas\u0131, LC Waikiki, Garanti BBVA ve Yeni Rak\u0131 gibi tan\u0131nan markalar bulunuyor. T\u00fcrkiye\u2019nin ilk elektrikli otomobil markas\u0131 Togg ise 179 milyon dolarl\u0131k de\u011feriyle listede 20\u2019nci s\u0131radaki yerini korudu.
Bu y\u0131l listeye 24 yeni marka kat\u0131ld\u0131. Alt\u0131nk\u0131l\u0131\u00e7, Astor Enerji, Big Chefs, Bilkom, Hepsiburada, Trendyol gibi markalar\u0131n yan\u0131 s\u0131ra yaz\u0131l\u0131m ve mobilite alan\u0131nda da \u00f6nemli giri\u015fimler listeye dahil oldu. Brand Finance T\u00fcrkiye Direkt\u00f6r\u00fc Muhterem \u0130lg\u00fcner, listede mobilite ve yaz\u0131l\u0131m sekt\u00f6rlerinin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131, havac\u0131l\u0131k ve savunma sanayisinin ise k\u00fcresel kabul g\u00f6rerek marka de\u011ferlerini art\u0131rd\u0131\u011f\u0131n\u0131 vurgulad\u0131.
Toplam 125 markan\u0131n de\u011feri, ge\u00e7en y\u0131la k\u0131yasla y\u00fczde 15,6 art\u0131\u015fla 14,7 milyar dolardan 17 milyar dolara y\u00fckseldi.","created_at":"2025-05-27T11:31:11.000000Z","updated_at":"2025-05-27T11:31:11.000000Z"}